Over 45% of consumers buy foods or beverages because the product says #natural on the label.¹
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What does “natural” or “made with natural ingredients” or “all natural” actually mean?
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Good nutrition? ❌
Organic? ❌
No preservatives? ❌
No GMO’s? ❌
Nothing? ✅
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The FDA (the 🇺🇸 government body that regulates food) does not have a definition for “natural.” Soooo 🥤labeled as “natural” is absolutely no different than a regular 🥤
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When it comes to meat, 🐓, and eggs it’s slightly different because the @usdagov regulates this and they do have a definition for ‘natural’ ➡️ No artificial ingredients. No added colors. Minimally processed.²
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So what can be labeled as “natural”⁉️ Chips, soda, lemon-flavored water, beef raised with hormones or antibiotics.
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Bottom line, no need to spend extra 💵 for the fancy “natural” label.
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¹ International Food Information Council (IFIC) Foundation’s 2019 Food and Health Survey.
² USDA Meat and Poultry Labeling Terms. Natural.
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